Seo
Many SEO companies boast that they will achieve a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it’s all about, right? Isn’t that the goal?
The answer is an emphatic “No.” Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It’s quite simple to guarantee top positions if you choose non-competitive or obscure phrases – for example, “leprechaun repellent.” Want proof? Enter “leprechaun repellent into your favorite search engine. You will almost certainly find this article dominating the results (caveat – if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait a week and try again.).
It is extremely easy for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your friends and neighbors, but they won’t send you quality traffic. They likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never typed into search engines. Good SEO companies will avoid such phrases. “Leprechaun repellent” practitioners will embrace them – it allows them to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves obscure engines that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!
There are really only three major search engines at present – Google, Yahoo, and MSN. There are a handful of minor engines that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent engines, not obscure ones SEO Canada
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